About Yaab

Where it all
began

Growing up, Berbere was always a staple in our pantry. We used it in traditional dishes and even made pastes from it to enjoy as a chilli alongside our meals. Long before Yaab was even an idea, we started adding Berbere to the chicken burgers we made at home. It quickly became a favourite in our household.

A few years later, Yaab was born.

We wanted to share with the world the same experience we had when we first tasted our Berbere burger. Inspired by the bold flavours of Nashville hot chicken, we created our own East African take on it using Berbere — a spice blend that has been part of our culture and kitchens for generations, known for its rich, smoky depth of flavour and warming heat.

The result is a burger that combines the fiery excitement of Nashville-style chicken with the aromatic complexity and distinctive character of East African spices. That's exactly what we set out to share: a unique flavour experience that brings people together over great food.